Online marketing constantly evolves, supplying you with new strategies to attract your audience and convert them into sales and revenue.
While there are search engine optimization and email marketing continue to make results, new trends can’t be prevented. Here are four that you need to pay attention to this coming year — this is why you are likely to find a large percentage of consumer attention.
Influencer marketing can deliver the highest return when stacked against other forms of internet marketing consultant, which is the reason I founded a 2nd agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The charge has gone over the top in the last couple years to secure the expertise of highly desirable social influencers. Rather than every brand are able to afford to cover a Kardashian more than six-figures to get a social plug. This is certainly one reason that micro-influencers have grown to be more popular then ever — that plus they work well.
Finding micro-influencers with smaller followings that align with the brand can deliver amazing results. They are more cost-effective that this big names and their engagement is genuine. I actually have had the opportunity to analyze lots of data through my agency and multiple micro-influencers always outperform a single big name post. Instead of trying to hit a home run and striking out, hit singles and doubles. Eventually, you will experience much better results.
2. Live video
Some early adapters dabbled with live video streaming just last year, but here is the year it’s likely to become a part of everyone’s internet marketing strategy. Platforms like Facebook Live and Instagram Live Video permit you to reach your customer base in many ways that’s very personal and raw.
You will find no fancy video edits — your audience actually gets to go on a peek inside and see the actual you. There are so many approaches to utilize this to create buzz. Broadcasting from special events, in-store sales, etc. The means is definitely endless, specifically personal branding.
It’s planning to try taking a little testing and tweaking to determine what live approach your audience will best reply to. Start testing now before the competitors masters live video — don’t get left in the dark.
Related: The Most Notable 9 Social Media Marketing Strategists to Watch In 2017
3. Paid social websites
The organic reach brands experienced in the past of Facebook and Instagram is over, and this ought to be no great surprise. These social media sites make their money via advertisements — if you would like make use of their reach and audience you have to bust out the wallet. Pay to experience, baby!
I really like when business people complain in my opinion about diminishing organic reaches. Social networks are businesses — they exist to generate income — piles of it.
I would recommend starting small, and learning the intricacies, before dumping large sums of money into paid social networking promotion. Facebook ads, for instance, can deliver incredible reach in a very low cost, if you have your campaign properly optimized. Normally it takes a chance to master Facebook ads — and there is not any better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is anticipated to triple in 2017 based on Forrester research.
Brands are tapping into the potential for machine learning, with Facebook leading the way using the roll-out of news feed ads that open directly into Messenger chats and hybrid products like Google Allo, a wise messaging app with the integrated AI assistant.
This gives you the ability to go from mass targeting to a single-to-one conversations. Imagine having the capacity to begin a conversation using a potential client as an alternative to get them 75dexlpky to your site and hope they submit a form or buy something? There may be a whole lot potential here and it’s completely new — you will get a huge advantage on the competition when you are an earlier adapter.