What’s the fastest method to attract more new patients to your practice? Every practice owner wants the simple answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Do they measure success in terms of trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Could they be transparent or do they really hide fees?
* Will they manage your marketing for you personally?
* See below for that details on each.
1. Do they measure success in terms of new patient leads?
In the event you own a practice, the goal of medical marketing would be to do just one important thing, which would be to acquire more new patients calling and or emailing your practice. It’s never to the amount of ad impressions or Google views, branding, or page impressions or even total number of calls you get. None of the things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about items that has no tangible benefit. Many will even request you to put special coding on the website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you monthly.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales technique to sell a service people would want to dump in a month or two that keeps you spending money on 6-twelve months for something that does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. That way, they’ll must continue to earn your company every month.
3. Can they offer proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you should know is the fact none of those work and something is even illegal. There is zero proof that utilizing these marketing tools will attract just one new patient. However, there is lots of evidence that these particular are just methods to charge your practice for services who do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not merely annoying, and if it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Good idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that speak to several clients who’ve tried it.
4. Will they be transparent or will they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the market is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information on how much of those funds is going to actual AdWords spend versus into their pockets.
The only real transparent approach to charge for medical PPC is always to charge a monthly management fee and after that have you ever pay for the AdWords spend directly on your charge card. Like that you know exactly how much you happen to be paying the marketing firm to handle your medical PPC and just how much went along to Google’s AdWords.
5. Do they manage your marketing for you personally?
There are plenty of low-cost online marketing services on the market that offer you usage of software which means you can manage your marketing yourself. As an example, you will find a couple of businesses that sell online review software, and almost none that train your team how to use it and make sure it’s helping you.
Getting use of powerful website marketing tools is great, in theory, if you have a Ph.D. in website marketing and 40 hours per week to spare. On the other hand, if you currently have a job helping patients, they are just a large waste of time and cash.
Make sure to check the marketing firm does the work, so that you can concentrate on what you do best which can be helping patients. What’s the easiest approach to attract new patients? Make certain for each dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s that easy. And steer clear of all the nonsense about geo-fence displays, retargeting, banner ads as well as other things which does nothing for the medical practice.