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The best way to grow your business using this powerful brand, audience and content-promotional tool We’ve been talking lately on how to boost your business marketing with Instagram. Contrary to what many individuals still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has developed into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are plenty of individuals who promise to grow your Instagram followers through the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers. These kinds of followers have zero value. In reality, they can even be dangerous, wanting to steal your password or photos or infect you having a virus.

In accordance with the data security company Imperva, these bad bots take into account 28.9 percent of bots on Instagram. The best way to construct your Instagram followers is by being authentic in your brand and your audience.

Listed below are 3 guidelines to help you get real Instagram followers:

1. Tell a Story with Hashtags – It’s great to apply your company name being a hashtag, but you should think beyond that.

In order to make use of your Instagram posts to have followers, use other hashtags that tell the history from the image you’re sharing. You need to begin a conversation when you’re sharing posts for things such as:

Events

Promotions

Contests

Product launches

An excellent example of a brandname who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to encourage people to get together and share their chips, as well as to utilize the hashtag whenever they share photos with their meetups.

By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is all about photos, so many individuals think about the caption as being an afterthought. Don’t neglect the image caption! You are able to generate engagement and promote sharing by making use of descriptive words that can engage, inspire and entertain your followers.

Here are a few ideas to assist you build up followers on Instagram with your posts:

Use questions in your caption. Write your question at the start of the post so that people view it first.

Get personal with your post. Tell a narrative about you, or the way your product helped or inspired another person.

Ask individuals to tag others. Asking men and women to tag three of their close friends or tagging someone they may be grateful for brings other potential followers into the equation.

A fantastic demonstration of a brandname that does personal posts well will be the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to coach the consumer on the plight of animals around the globe. Remember in terms of using Instagram posts to obtain followers, it’s about being authentic. Don’t use questions in just about every post or tell a private story that isn’t genuine.

3. Go Local – One of the best approaches to build your Instagram followers is to get to learn your neighbours! Whether you’re creating Instagram ads or want to market your event in a specific area, you will see what’s taking place close to you by going to the search page and clicking on the Places tab.

Enter the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or even an emoji and follow the person blevuz you prefer whatever you see. Hopefully, this will be the beginning of an organic interaction.

For instance, should you offer life coaching services, you can key in your local area then “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or assistance with life goals or career challenges. Similarly, if you have a physical location that people have checked into on Instagram, discuss those posters’ pictures to ensure they’re aware of your Instagram presence, and then follow them.

These are among the guidelines on how to build Instagram followers the correct way: no bots, no shortcuts, just tried and true ways to engage together with your audience and turn them into followers!